A Guide to SEO

Here’s your Guide to SEO

Here is your guide to everything you need to know about SEO, from what SEO is, to how to apply it to work best for you.

SEO can be very complicated, and with technology changing, adapting and evolving daily it can be difficult to keep up.

There are a few things you have to keep track and have an understanding of. These are:

· Trends

· Changes to Algorithms

· Advancing technology

· Your audience (and their behavior)

What is SEO?

Search Engine Optimisation (SEO) is all about getting your website seen by your target audience. There is a lot of detail and depth to SEO, but this article will tell you the basics and most important parts.

SEO

What does SEO do?

Having good SEO means your site will rank higher on Google, this is important to gain visibility and therefore more business. Google changes its algorithm frequently, meaning you’ll be adapting your site frequently to match these algorithms. SEO practices are constantly changing, and there isn’t one specific factor that will make you outrank your competitors. One factor that will always remain is good content will always win. If your content is relevant and optimised, you will rank high. A few things to think about when creating good content are:

· Keywords

· Keyword-rich titles

· Relevance

· Clear meta-descriptions, URLs, etc.

Using your keyword in your title, meta-description, and URL will tell Google your site is relevant, and when choosing keywords, you can look at tools such as Google Trends and Google Alerts.

What is ‘Metadata’?

Metadata is the title and description that appears on Google’s search results. It tells users what your webpage is about and what they will find if they decide to click on your page. In order to get the best metadata possible, you should:

· Keep it concise and clear so that users can easily understand what they will be clicking on.

· Include relevant information, but don’t be repetitive. Include your keywords in the title and description.

· Make it short, around 160 characters. Google cuts off meta descriptions at 160 characters so aim to keep it under that.

Metadata is essentially an ad for your website. It is used to encourage clicks and therefore increase traffic.

The User Experience plays an important role in how your website ranks on Google. Having a site that is easy to navigate will improve your user experience. There are three key ways Google measures your user experience. These are:

· Bounce rate: The number of users click on a site and leave without taking any actions. Having a high bounce rate on your site will negatively impact your website as it will tell Google that your site doesn’t include relevant content that users are searching for.

· Click-Through Rate (CTR): This is also known as impressions. It is the ratio of how many clicks your link receives by how many times it is shown. Having a high CTR is good for your site.

· Dwell time: This is the amount of time users spend on your site from the initial click. Keeping users on your website for long periods by having good, relevant content will help you rank higher on Google.

Overall, there is a lot more algorithms and tools used behind SEO, and with frequent changes to trends, algorithms and marketing techniques it can be challenging to keep up with. We can help you resolve any of you SEO problems, to increase your clicks, traffic and sales.

· Keywords

· Keyword-rich titles

· Relevance

· Clear meta-descriptions, URLs, etc.

Using your keyword in your title, meta-description, and URL will tell Google your site is relevant, and when choosing keywords, you can look at tools such as Google Trends and Google Alerts.

Services

If you would like some marketing help with your next project, our Digital and web design marketing agency is based in Amesbury. We offer a full range of services including web design SEO, Social media, pay per click and many more.

Although our marketing agency is located in Amesbury, we have clients in Salisbury, across Wiltshire and the UK, as far as Belfast and Tyne and Wear!